Thursday, July 26, 2012

toy made of tropical timber with proof of origin

Wooden car Cochecito: the first toy made of tropical timber with proof of origin.
Gaps sustainably from the forest into the nursery.

Cochecito is the first wooden toys from certified tropical timber origin. The timber of the eight components of the toy wooden cars comes from a forest of Bonn investment provider ForestFinance ecologically managed forests in Panama. Each buyer will receive the local Cochecito-GPS data, with which he can see exactly where the timber is grown for the wooden car - a unique approach in the market for wooden toys. Once: Toy certified with proof of origin from sustainable timber industry. The wood-Cochecito car is offered under www.treeshop.de.

This Forest Finance is the first distributor of timber products, whose path can be traced back to its roots. In contrast to tropical timber is a seamless traceability, for example, for beef in Germany is already common. TreeShop.de breaks new ground and delivers its products directly to the GPS data of the forest where the trees planted and harvested has been. By typing in Google Earth, customers can trace the exact origin of the timber and explore the surrounding area virtually. "This is the end of cheating with certified timber," says
Harry Assenmacher, Managing Director of the Forest Finance Group. "We are not just buyers of timber products from certified forests, but they also get the exact data on the country, the region and even to the forest where this timber came from." It is this information is vital if consumers want to know whether their timber product comes from the FSC label are also common from a sustainable source. The Forest Stewardship Council (FSC) certified companies - from forestry to furniture or paper manufacturers - namely, that they are sustainable for FSC-certified according to criteria and are, there is no information about where the timber herstammt originally.

timber from Panama, design and production in Germany:
Production is in the timber car Cochecito ProWerk Bethel in Germany. The work is part of the foundations Bodelschwinghschen Bethel and has set itself the task of people with disabilities or vocational disadvantages and thus also to enable social participation. "Working for the Forest Finance TreeShop preparing my staff great joy," says Jürgen Hoffmann, head of the proWerks. "The timber used Zapatero we did not until now and it's very exciting to work with."
The design of the car fleet timber comes from Munster designer Gregor Korolewicz. This was in 2010 in the "wood-looking head" part, at the Forest Finance sought ideas for products from ecological thinnings. With the Cochecito Korolewicz designed a toy that not only original but also pedagogically well thought through, because - of whom are educators and psychologists believe - to train children in the game for real life. "Toys for children aged two to five years, therefore, should not be versatile and be fragmented," said Korolewicz. "With its open design and variable pattern, animates the Cochecito children to make their own toys."

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